In 2021, SIAL PARIS asked me to find a name for their new theme: “transitions, reinventions & global responsibility in the food industry”. They selected “own the change” - a call to action that is still driving the discourse today, along with all the key collaterals I crafted for their website. Inspire food business at Sial Paris 2024.
Naming - Manifesto - Press Release - Editorial Assets - Web Optimisation