Joanne, Senior English Copywriter and Creative Strategist at Brandistiller®
Brandistiller® is a boutique brand language consultancy based in France since 2002.
I have has been shaping the voice of international brands as an independent consultant for over two decades. Born in Liverpool, I kicked off in PR and events in London and became a “youth marketing specialist”. That’s where I got my first taste of Wines & Spirits.
In 1997, I joined Publicis in Paris to develop creative brand strategies for a wide range of luxury and premium brands, as well as a proprietary trend-tracking tool. I founded Brandistiller® in 2002 to bring my experience and writing skills directly to clients and make the most of the digital revolution. I also team up with agile design studios to craft comprehensive brand kits and communication tools through dynamic co-creation sprints.
Beyond my degree in English & Media Studies and a French diploma in Adult Learning, I hold the WSET 3 Award in Wines and the Franck Thomas Intuitive and Geo-Sensorial Tasting Certificate. Si, si! When I’m not crafting stories for global brands, I’m sharing the fine and natural wines of Southwest France through my little wine shop and tasting room @ joanne dans le vin
“It’s an absolute pleasure to work with Joanne, as much for her talent as her passionate positive energy. The work she contributes goes above and beyond.”