I have a wealth of experience writing for beauty and skincare brands, mostly French maisons and family enterprises. It’s a sector that demands rigorous precision, constant adaptability and a capacity to synthesise and channel a wealth of information in a unique tone and style. When a luxury branding agency called me at the last minute to “get the copy right” for the launch of a new anti-wrinkle and anti-dark spot innovation by Guerlain, I seized the opportunity: at my age, it comes easy.
Abeille Royale Clarify & Repair
Storytelling for media launch and website
