A call from a new generation! Alfred Giraud French Whisky invited me to craft the stories for their signature range and an entirely new narrative for a rare and singular limited edition.
Read moreRemy Martin
I’ve been teaming up with Rémy Martin for 7 years. I’ve given shape to brand stories, product launches and retail initiatives shared in multiple languages at the four corners of the world and recently, I had the honour of penning the entire brand saga and storytelling for the 300th anniversary of the House.
Read moreChateau Galoupet
I joined the team at Château Galoupet in 2020 following its acquisition by Moët Hennessey, the wine division at LVMH, to craft a new voice and narrative in sustainable luxury with Mother Nature as the leading character.
Read moreLouis XIII
Who wouldn’t be proud to work on Louis XIII cognac? To write about the summum of French craft, taste and prestige…
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