A call from a new generation! Alfred Giraud French Whisky invited me to craft the stories for their signature range and an entirely new narrative for a rare and singular limited edition.

I’ve been teaming up with Rémy Martin for 7 years. I’ve given shape to brand stories, product launches and retail initiatives shared in multiple languages at the four corners of the world and recently, I had the honour of penning the entire brand saga and storytelling for the 300th anniversary of the House.

Who wouldn’t be proud to work on Louis XIII cognac? To write about the summum of French craft, taste and prestige…