Crafted with care from ground to glass

I joined the team at Château Galoupet in 2020 following its acquisition by Moët Hennessey, the wine division at LVMH, to create a new wine brand from scratch. My challenge was to develop a new narrative in sustainable luxury with Mother Nature as the leading character. I started with a notebook and a good pair of walking shoes. I crafted the story from ground to (recycled) glass, from the regeneration of the soils and all the biodiversity on the estate to the release of the first organic rosés in the Moët Hennessey portfolio. I shared the vision, mission and value of an extraordinary journey: the gradual rebirth of a forgotten wine estate to craft evermore elevated expressions of the terroir with utmost respect for nature and the environment.